In baseball, every play starts with a pitch.
Real estate can be much the same.
When it's time to sell a home, homeowners receive all kinds of pitches from agents. Some promise guaranteed sales. Others advertise, "If I don't sell your home, I'll buy it." Some promise top dollar, quick sales, special marketing systems, and other options.
There's nothing wrong with these programs; but take the time to ask questions and understand what conditions come with some of those guarantees?
Look at the entire plan.
How is your home going to be priced?
What marketing will actually be done?
Who will be showing your property and following up with potential buyers?
How will offers be negotiated?
In baseball, nobody wins because of the first pitch. The teams that win are usually the ones that have a solid strategy, make adjustments when needed, and execute throughout the game.
Selling a home is no different.
The reality is that no agent controls the market. We don't control interest rates, economic conditions, or buyer confidence. What we do control is our preparation, our marketing, our communication, and our ability to negotiate on behalf of our clients.
Over the years, I've seen homes sell quickly because they were priced correctly and presented properly. I've also seen situations where a great-sounding promise couldn't overcome an unrealistic price or changing market conditions.
That's why I believe homeowners should focus less on the sales pitch and more on the overall approach.
When you're choosing an agent, ask questions. Understand the process. Make sure you're comfortable with the answers. A good real estate relationship should be built on trust, communication, and a plan that makes sense for your situation.
After all, a good pitch may get your attention.
A good game plan is what gets the job done.
